About Don Joseph Goewey

Don Joseph Goewey is founder and president of ProAttitude, a human performance firm focused on alleviating stress and anxiety and elevating people’s experience of work and life. The corporate training and personal coaching series build a simple proven practice that when followed instills more joy in our work, more peace in our day, more harmony in our relationships and greater health and well-being.

Previous to ProAttitude, Don managed the department of psychiatry at Stanford Medical School, ran a regional emergency medical services system, and for twelve years headed ICAH, which received the 2005 Excellence in Medicine Award from the American Medical Association for pioneering a breakthrough approach to overcoming catastrophic life events.

He has worked with some of the most stressful situations on earth – with people facing terminal illness, parents struggling with the loss of a child, prisoners serving life sentences, and refugees of the genocidal war in Bosnia struggling with extreme post-traumatic stress.

Don spent six years directing a research effort that integrated breakthroughs in neuropsychology into a model that changes brain structure to extinguish stress reactions and amplify the higher brain function that enables a human being to flourish.  The model has achieved outstanding results in high pressure organizations.


Don is the author of The End of Stress, Four Steps to Rewire Your Brain (2014) and Mystic Cool, Neuroplasticity, Thought, and the Power of Attitude (2009) both published by Simon and Schuster.

Don Joseph Goewey in the Media